B•WILD
Our Mission
Most people don’t reapply sunscreen as often as they should. We’re here to change that. B.Wild makes sun protection seamless with a refillable, pocket-friendly design that goes wherever you do. No mess, no plastic waste, just skin-loving, eco-friendly protection that keeps up with every walk, run, and adventure.
Core Values
Clean Ingredients
The skin is the largest organ of the body. It’s our job to support you in taking care of it. We take this matter seriously and are committed to using the highest-quality ingredients to create effective formulas.
Reduced Waste & Reusable Packaging
Reducing single-use plastics and packaging excess is critical for a healthy future. We are committed to reducing the use of virgin materials and minimizing our impact by designing reusable and refillable packaging that customers love to use.
Sustainable Design
As product developers, we are responsible for examining every component and all materials we introduce into the marketplace and environment. We continually ask: Is this necessary? How can we be more sustainable? We apply these questions to our operations too!
Be Vocal
You can’t make a change sitting on the sidelines. We are vocal advocates, defending and protecting the environment, our employees, and our community.
Cultivate Strong Relationships
Businesses are built on relationships, and we treat ours with care. Employees, customers, and vendors are stakeholders in our business and are considered in every decision we make.
Collaborate
Listening to and collaborating with our employees, customers, and vendors helps us learn from each other, speeds up problem-solving, and makes us happier and more connected. With your input, we can produce the best products for you and the environment.
Our Partners
At B.Wild, we believe that protecting people goes hand in hand with protecting the planet. That’s why we support organizations that are leading the charge on climate advocacy, conservation, and equitable access to the outdoors.
We are proud to support:
Protect Our Winters
Protect Our Winters (POW) turns outdoor passion into climate action. We unite millions of athletes, brands, and outdoor enthusiasts into the bipartisan voting bloc known as the Outdoor State™ to push for clean air, water, and a healthy planet. From helping pass the largest climate bill in U.S. history to defending public lands, we drive political will and highlight the science and economic upside of climate progress.
Runners for Public Lands
Runners for Public Lands is a 501(c)(3) nonprofit that envisions a world in which everyone has access to healthy, clean, and runnable environments. We empower runners to protect public lands and expand access to nature through community service, education, and civic engagement.