Do You Really Need Sunscreen Every Day? (Yes—Here’s Why)
Written by Alexandra Merlino
Hi, I’m Alexandra Merlino, founder of B.Wild Outside, a conscious SPF skincare brand created for outdoor adventurers who care about protecting their skin and the planet. We’ve gotten a lot of great questions lately about how this all started, so here are a few answers.
Why sunscreen? Because if you spend any time outside, it’s essential gear. In 2019, I was diagnosed with basal cell carcinoma on my face. It’s the most common type of skin cancer and highly treatable, but it was a wake-up call. I had always loved being outdoors and thought hats, long sleeves, and shade were enough. They weren’t.
After that diagnosis, sunscreen became part of my everyday routine. But I couldn’t find a product that fit my needs. I wanted something clean, reef-safe, and non-toxic. I wanted it to feel good on my skin, be easy to carry, and come in a sustainable package I didn’t feel guilty about tossing. I couldn’t find it, so I built it.
We also talk a lot about behavior change. Most people skip sunscreen because it’s inconvenient. It’s sticky. It smells weird. It leaves a white cast. It interrupts your day. We’re here to change that. Our goal is to remove the hassle and replace it with something easy and enjoyable.
What do we mean by “conscious SPF”? It means being aware. It means caring about ingredients, packaging, people, and the planet. We use clean, mineral-based formulas with non-nano zinc oxide. We don’t test on animals. Our packaging is refillable and designed to reduce waste. We speak up for what matters, and we treat everyone we work with like a partner. B.Wild Outside is more than just sunscreen. It’s a mission. A mindset. A movement toward something better. Subscribe to our newsletter and join us on this journey to protect what matters most.
