How Is B.Wild Outside's Kickstarter Campaign Revolutionizing Sustainable Sunscreen?
Written by Alexandra Merlino
B.Wild Outside has launched their innovative refillable sunscreen system on Kickstarter, becoming a breakout crowdfunding success story by raising over 145% of their initial goal in under 12 days.
Addressing the Plastic Pollution Crisis Each year, approximately 110 million units of sunscreen packaged in single-use plastic are sold in the United States. These empty bottles accumulate in landfills, litter our planet, and contribute significantly to ocean plastic pollution crisis.
Founded with deep connections to nature and passion for outdoor adventure, B.Wild Outside aims to make sunscreen convenient and easy to use while eliminating single-use plastic and toxic chemicals from daily sun care protection.
Personal Mission Behind the Innovation "I've been outdoorsy my whole life. I disliked the feeling of greasy sunscreen and didn't want to contribute to the waste stream with single-use plastics or sunscreen that was toxic to my body and the ocean," explains founder and CEO Alexandra Merlino about her project inspiration. "So, I opted for protective clothing. Yet I still developed skin cancer. I knew there was a better solution out there so I set out to create something sustainable for the planet and for people."
This personal experience drove Merlino to develop a revolutionary approach that addresses both environmental and health concerns simultaneously.
Revolutionary Refillable System Features B.Wild Outside's Refillable Sunscreen System represents the optimal way to protect skin while keeping the planet safe through four key innovations:
Eco-Friendly Refills: The system's core features a refillable aluminum container, providing a sustainable alternative to single-use plastic bottles. This approach empowers users to replenish sunscreen as needed, drastically reducing plastic waste while contributing to a greener future.
Comprehensive Sun Protection: Their sunscreen offers complete protection against both UVA and UVB rays, ensuring skin remains shielded from harmful solar effects. The formula suits all skin types without compromise.
Active Lifestyle Design: Created specifically for outdoor enthusiasts, the sunscreen container is compact, lightweight, and designed for life on-the-go. It fits effortlessly into pockets, bags, or backpacks, guaranteeing reliable sun protection regardless of adventure destination.
Transparent Sustainability: B.Wild Outside maintains complete transparency regarding mineral sunscreen ingredients, prioritizing safe, natural, and reef-friendly components that ensure both user safety and ocean preservation. Their main active ingredient is non-nano zinc oxide, which is non-toxic and ocean-safe.
Two Years of Development Success "After two years in development, we are excited to introduce the B.Wild Outside refillable sunscreen to outdoor enthusiasts and eco-conscious individuals," adds co-founder Kathy Silva. "Our goal is to provide a sustainable sunscreen alternative that doesn't compromise on quality or performance and that makes applying and reapplying sunscreen more convenient. Together, we can protect ourselves from the sun while protecting our planet."
This extensive development period ensured the product meets both environmental sustainability standards and practical usability requirements for active outdoor lifestyles.
Supporting the Campaign B.Wild Outside is currently live and available for support on Kickstarter at , offering backers the opportunity to be among the first to experience this innovative sunscreen solution.
Company Mission and Values Founded in 2021, B.Wild Outside disrupts the sun care industry through bold packaging innovations and clean formulas. Putting people and planet before profit, the company removes toxic chemicals and single-use plastics from daily sun care routines, replacing them with clean, simple, and convenient solutions that benefit both users and the environment. Their approach demonstrates how innovative thinking can address multiple challenges simultaneously—personal health protection, environmental sustainability, and practical convenience for active lifestyles.
For more information about B.Wild Outside, visit bwildoutside.com.
