How Is B.Wild Outside Revolutionizing Sustainable Sun Care?
Written by Alexandra Merlino
The latest episode of 'Unhurried Conversation #4' on the EarthWork Collective YouTube channel offers viewers an exclusive look into sustainable sun care innovation with B.Wild Outside, a pioneering responsible business making waves in the industry.
Co-founder Alexandra Merlino and her New Mexico-based team share their compelling journey of developing truly reef-safe sun care products alongside groundbreaking modular packaging solutions designed to transform the marketplace in 2023-24.
The Environmental Mission That Started It All
B.Wild Outside emerged from a profound concern for ocean health and the devastating environmental impact of single-use plastic containers. The company's origin story reflects a commitment to addressing these critical issues while meeting consumers' essential needs for sun protection.
The discussion reveals whether their products are genuinely reef-safe, illuminating the extensive research and testing that shaped their three core innovations: a reusable container system, refillable cartridges, and their carefully formulated sunscreen cream.
Protecting People and Planet Through Healthier Sun Care
Sun care represents one of skincare's most neglected yet crucial aspects, with far-reaching consequences when overlooked. The B.Wild Outside team, united by their passion for outdoor adventures, recognizes the vital importance of sun protection in maintaining healthy, active lifestyles.
Their mission centers on creating the healthiest possible sun care products that benefit both people and the planet. This commitment entails eliminating harmful chemicals and single-use plastics from the sun care equation, providing consumers with a genuinely sustainable alternative that does not compromise effectiveness.
Innovation Beyond Traditional Sunscreen
B.Wild Outside transcends conventional sunscreen manufacturing by focusing on substantial positive environmental impact through sustainable packaging solutions. Their comprehensive approach encompasses three key pillars: Clean Ingredients: The company maintains an unwavering commitment to sourcing and utilizing the finest ingredients available, ensuring their formulas are both effective and skin-friendly. Every component undergoes rigorous evaluation for safety and environmental impact.
Reduced Waste & Reusable Packaging: Their innovative refillable packaging system represents a significant departure from industry norms, dramatically minimizing environmental impact while providing consumers with convenient, long-lasting solutions.
Sustainable Design: Every component and material undergoes thorough evaluation for environmental impact, ensuring the entire product lifecycle aligns with their sustainability values.
Community-Centered Business Philosophy
B.Wild Outside demonstrates unwavering advocacy for environmental protection, employee welfare, and community development. The company recognizes the transformative power of strong relationships and meaningful collaboration, actively integrating valuable feedback from employees, customers, and vendors to enhance its products and business practices continually.
This collaborative approach ensures their innovations remain aligned with real-world needs while maintaining their commitment to environmental responsibility and social impact.
A Model for Sustainable Business Excellence
This interview goes beyond typical product discussions, offering viewers a comprehensive insight into the challenging yet rewarding journey of bringing genuinely eco-friendly consumer products to market. It highlights the extraordinary dedication, hard work, and innovative thinking required to operate authentically sustainable businesses.
The conversation explores the complexities of achieving not just sustainability but potentially full regenerative business practices, demonstrating how companies can successfully balance profitability with environmental stewardship.
B.Wild Outside's story serves as an inspiring example for entrepreneurs and established businesses seeking to make a meaningful, positive impact while meeting consumer needs. Their approach demonstrates that innovative thinking, community collaboration, and a steadfast commitment to environmental values can lead to successful and sustainable enterprises. Watch the complete interview on the EarthWork Collective YouTube channel to discover more about B.Wild Outside's revolutionary approach to sun care and their model for sustainable business practices that could reshape the industry's future.
